Entrepreneur with professional experience spanning over 25 years. Holds in-depth experience in the field of Strategic and Operations Management, Marketing, front line Sales, Administration and Human Resources. Currently managing M/s. Sign Source Limited (SSL) as Director and Chief Executive Officer. SSL is Pakistan's Largest Out of Home Media & Advertising Company. Also associated with Infotainment World Pvt. Ltd. (hotfm 105) as Managing Partner. Earlier career has been with leading multinationals and national institutions of repute including M/s. Societe General, Broken Hill Proprietary, JS Group and Network Microfinance Bank in the capacity of Chief Operating Officer.

Focused on practical doing something about inevitable suffering, acting for social change, seeking to empower people who have been marginalized through poverty deprivation. Member Board of Trustee Milestone Charitable Trust (MCT) a non-profitable & non-governmental organization with the sole purpose of providing learning facility for children with developmental limitation, Autism, Down Syndrome and Cerebral Palsy.

Master's degree in Business Administration and is also Certified Director from the Institute of Chartered Accountants of Pakistan.